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Grounded in Habermasian discourse ethics (specifically the concept of advocatory discourses), Ott’s environmental value structures, and Jonas’s imperative of responsibility, this study analyzes the communicative mechanics of the public debate surrounding wind power deployment in Lower Austria in 2023–2024. A structurally applied qualitative content analysis of regional media artifacts was conducted to evaluate the legitimation strategies and representational disparities among discourse participants. The empirical findings reveal a pervasive anthropocentric bias: instrumental human interests systematically marginalized intrinsic ecological and future-oriented concerns. Furthermore, the analysis exposes profound institutional power asymmetries that dictate media utilization. Institutional proponents leveraged formal communication channels, whereas grassroots opponents, who lack structural agency, defaulted to emotionally charged, defensive, and informal media formats (e.g., visual satire) to contest perceived disenfranchisement. The study concludes that current renewable energy infrastructure planning paradigms fundamentally fail the Habermasian ideal of domination-free deliberation. To ensure equitable environmental policymaking, the institutionalization of advocatory representation for nonhuman entities and the deployment of symmetric participatory frameworks are imperative to reconcile global climate mandates with localized socio-ecological identities."}]},{"@type":"bf:Note","skos:prefLabel":[{"@language":"eng","@value":"This article has been double-blind peer reviewed."}]}],"dce:subject":[{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"environmental communication"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"wind power"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"discourse ethics"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"advocatory discourse"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"moral inclusion"}]},{"@type":"skos:Concept","skos:prefLabel":[{"@language":"eng","@value":"Lower 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