Florian Windhager Florian Windhager Sibylle Moser Sibylle Moser Simon Ganahl Simon Ganahl Daniela de Angeli Daniela de Angeli Eva Mayr Eva Mayr Practitioners in cultural experience design (CXD) navigate a contested landscape: conceptual disputes about cultural value, design trade-offs without settled answers, evaluative fault lines shaped by politics and institutional convention. The field has accumulated no shared overview of this terrain. This paper introduces a controversy map as a first collective orientation instrument for that landscape, assembled through a transdisciplinary think tank and informed by controversy-mapping approaches from science and technology studies. Organized across three interrelated layers – conceptual, design-oriented, and evaluation-centered – the map renders major tensions visible as orientation axes for deliberate positioning. In polarized, platform-driven environments, it gives practitioners the overview they need to locate their own projects within the field’s disputes and stake out a position on their own terms. This article has been double-blind peer reviewed. PDFDocument eng 2026-08-17T13:24:04.105900074Z Kulturerbe Cultural heritage ÖFOS 2012 -- GEISTESWISSENSCHAFTEN (6) -- Andere Geisteswissenschaften (605) -- Andere Geisteswissenschaften (6050) -- Kulturerbe (605008) ÖFOS 2012 -- HUMANITIES (6) -- Other Humanities (605) -- Other Humanities (6050) -- Cultural heritage (605008) Informationsdesign Information design ÖFOS 2012 -- NATURWISSENSCHAFTEN (1) -- Informatik (102) -- Informatik (1020) -- Informationsdesign (102014) ÖFOS 2012 -- NATURAL SCIENCES (1) -- Computer Sciences (102) -- Computer Sciences (1020) -- Information design (102014) Digital Humanities Digital humanities ÖFOS 2012 -- GEISTESWISSENSCHAFTEN (6) -- Andere Geisteswissenschaften (605) -- Andere Geisteswissenschaften (6050) -- Digital Humanities (605007) ÖFOS 2012 -- HUMANITIES (6) -- Other Humanities (605) -- Other Humanities (6050) -- Digital humanities (605007) Digitalisierung Digitaler Wandel Digitale Transformation Museum Öffentliche Sammlung <Museum> Museen Benutzererlebnis Nutzererfahrung Nutzererlebnis User experience Nutzungserlebnis Cultural mediation experience design agonistic pluralism transdisciplinary think tank postdigital museum controversy mapping 463092 b application/pdf http://creativecommons.org/licenses/by/4.0/