phaidra.ustp.at o:7857 DOI 10.60522/o:7857 Cultural Experience Design in Contested Times: A Controversy-Mapping Approach : 7th International Conference on Creative\Media/Technologies (IConCMT), 2025 Practitioners in cultural experience design (CXD) navigate a contested landscape: conceptual disputes about cultural value, design trade-offs without settled answers, evaluative fault lines shaped by politics and institutional convention. The field has accumulated no shared overview of this terrain. This paper introduces a controversy map as a first collective orientation instrument for that landscape, assembled through a transdisciplinary think tank and informed by controversy-mapping approaches from science and technology studies. Organized across three interrelated layers – conceptual, design-oriented, and evaluation-centered – the map renders major tensions visible as orientation axes for deliberate positioning. In polarized, platform-driven environments, it gives practitioners the overview they need to locate their own projects within the field’s disputes and stake out a position on their own terms. This article has been double-blind peer reviewed. eng Cultural mediation experience design agonistic pluralism transdisciplinary think tank postdigital museum controversy mapping Digitalisierung Digitaler Wandel Digitale Transformation Museum Öffentliche Sammlung <Museum> Museen Benutzererlebnis Nutzererfahrung Nutzererlebnis User experience Nutzungserlebnis 2026-08-17T13:24:04.256Z LOMv1.0 Author BEGIN:VCARD VERSION:3.0 N:Windhager;Florian; FN:Florian Windhager X-ORCID:https://orcid.org/0000-0002-5170-2243 END:VCARD BEGIN:VCARD VERSION:3.0 N:Moser;Sibylle; FN:Sibylle Moser X-ORCID:https://orcid.org/0009-0008-0120-2145 END:VCARD BEGIN:VCARD VERSION:3.0 N:Ganahl;Simon; FN:Simon Ganahl X-ORCID:https://orcid.org/0000-0003-4901-4051 END:VCARD BEGIN:VCARD VERSION:3.0 N:de Angeli;Daniela; FN:Daniela de Angeli X-ORCID:https://orcid.org/0000-0002-6411-2533 END:VCARD BEGIN:VCARD VERSION:3.0 N:Mayr;Eva; FN:Eva Mayr X-ORCID:https://orcid.org/0000-0001-8402-5990 END:VCARD https://w3id.org/kim/hcrt/scheme https://w3id.org/kim/hcrt/text Textdokument Text LOMv1.0 yes https://creativecommons.org/licenses/by/4.0 application/pdf 463092 https://phaidra.ustp.at/o:7857 https://phaidra.ustp.at/api/object/o:7857/thumbnail LOMv1.0 discipline https://w3id.org/oerbase/vocabs/oefos2012 https://w3id.org/oerbase/vocabs/oefos2012/1 NATURAL SCIENCES NATURWISSENSCHAFTEN https://w3id.org/oerbase/vocabs/oefos2012/102 Computer Sciences Informatik https://w3id.org/oerbase/vocabs/oefos2012/1020 Computer Sciences Informatik https://w3id.org/oerbase/vocabs/oefos2012/102014 Information design Informationsdesign https://w3id.org/oerbase/vocabs/oefos2012 https://w3id.org/oerbase/vocabs/oefos2012/6 HUMANITIES GEISTESWISSENSCHAFTEN https://w3id.org/oerbase/vocabs/oefos2012/605 Other Humanities Andere Geisteswissenschaften https://w3id.org/oerbase/vocabs/oefos2012/6050 Other Humanities Andere Geisteswissenschaften https://w3id.org/oerbase/vocabs/oefos2012/605007 Digital humanities Digital Humanities https://w3id.org/oerbase/vocabs/oefos2012 https://w3id.org/oerbase/vocabs/oefos2012/6 HUMANITIES GEISTESWISSENSCHAFTEN https://w3id.org/oerbase/vocabs/oefos2012/605 Other Humanities Andere Geisteswissenschaften https://w3id.org/oerbase/vocabs/oefos2012/6050 Other Humanities Andere Geisteswissenschaften https://w3id.org/oerbase/vocabs/oefos2012/605008 Cultural heritage Kulturerbe